GoHighLevel vs Kartra (2026): Features, Pricing and Who Should Use Which

Kartra and GoHighLevel both promise an all-in-one platform for selling online. Kartra is built around funnels, digital products, memberships and email for online businesses. GoHighLevel is built around CRM, communication and automation for service businesses and agencies. Here is how they compare.

The short answer

• Choose Kartra if you sell courses, memberships or digital products and want checkout, membership sites, email and video hosting in one tool.

• Choose GoHighLevel if you need calls, texts, booking, reviews, pipelines and AI agents, or if you run an agency with several client accounts.

GoHighLevel vs Kartra: side by side

• Funnels and pages: both include page and funnel builders with checkout.

• Memberships and courses: both offer them. Kartra has long focused on this.

• Email marketing: both include email campaigns and automation.

• Calls and texts: GoHighLevel has a built-in phone system, SMS, missed call text back and a shared inbox. Kartra is mainly email-based.

• Booking: both offer calendars. GoHighLevel adds reminder workflows and round robin booking for teams.

• Reviews and local marketing: GoHighLevel includes Google review requests and reputation management. Kartra does not focus on local businesses.

• Agencies: GoHighLevel has sub-accounts, snapshots, white-labelling and SaaS Mode.

Pricing compared

At the time of writing, Kartra's plans run from around $59 to over $500 per month, priced by contact count, and the entry plan adds a transaction fee on sales. GoHighLevel starts at around $97 per month with unlimited contacts, plus usage charges for texts, calls and email. See our GoHighLevel pricing guide, and check both companies' pricing pages for current numbers.

Which is better for…

• Course creators: Kartra is a natural fit. GoHighLevel also works if you want SMS follow-up and booked calls.

• Coaches who sell through calls: GoHighLevel, because booking, reminders and follow-up are built in.

• Local service businesses: GoHighLevel (see med spas and real estate examples).

• Agencies: GoHighLevel.

Switching from Kartra to GoHighLevel

Plan for moving contacts and tags, rebuilding pages and funnels, recreating email sequences as workflows, moving membership content and setting up phone, A2P and email sending. Our migration checklist covers each step.

Frequently asked questions

Is GoHighLevel better than Kartra?

For service businesses and agencies, usually yes. For course and membership businesses focused on email, Kartra can be the simpler choice.

Does GoHighLevel have memberships like Kartra?

Yes. GoHighLevel includes courses and membership areas, plus communities on supported plans.

Can you migrate my Kartra account?

Yes. GHL Expertise rebuilds funnels, memberships and automations in GoHighLevel through our GoHighLevel services.

Still comparing tools?

Read the best GoHighLevel alternatives or book a free 30-minute call for an honest recommendation.