GoHighLevel vs Keap (2026): Features, Pricing and Which to Choose

Keap (formerly Infusionsoft) and GoHighLevel are both CRM and marketing automation platforms for small businesses. Keap is known for sales automation and invoicing for one business. GoHighLevel is an all-in-one platform that also suits agencies managing many clients. This comparison shows where each one wins.

The short answer

• Choose Keap if you are one small business that mainly wants contact management, email automation, quotes, invoices and payments, and you prefer a long-established tool.

• Choose GoHighLevel if you also want funnels, websites, booking, reviews, social messages and AI agents in the same system, or if you are an agency with several clients.

GoHighLevel vs Keap: side by side

• CRM and pipelines: both have contact records, tags and sales pipelines.

• Automation: both have visual automation builders. GoHighLevel workflows also cover calls, texts, social DMs, booking and reviews in one place.

• Funnels and websites: GoHighLevel includes a full funnel and website builder. Keap offers landing pages and forms, and many Keap users add a separate funnel tool.

• Calls and texts: both offer business texting in supported countries. GoHighLevel adds missed call text back, a shared inbox for SMS, email, Facebook, Instagram and web chat, and call tracking numbers.

• Booking and reviews: GoHighLevel includes calendars with reminders and Google review requests. Keap offers appointments, but reviews are not a core feature.

• Payments and invoices: both handle payments. Keap is especially known for quotes, invoices and payment plans.

• Agencies: GoHighLevel has sub-accounts, snapshots, white-labelling and SaaS Mode. Keap is built for single businesses.

Pricing compared

At the time of writing, Keap's main plan starts at around $299 per month with a limited number of contacts and users, and the price rises as your contact list grows. GoHighLevel starts at around $97 per month with unlimited contacts and users, plus usage charges for texts, calls and email. For growing lists, GoHighLevel is usually cheaper. See our GoHighLevel pricing guide, and check both companies' pricing pages for current numbers.

Which is better for…

• Consultants and coaches who invoice clients: both work. GoHighLevel adds funnels, booking and a website.

• Local service businesses: GoHighLevel, for missed call text back, booking and reviews (see GoHighLevel for home services).

• Marketing agencies: GoHighLevel, because Keap is not built for managing many client accounts.

• Businesses with large contact lists: GoHighLevel, because contacts are not priced per tier.

Switching from Keap to GoHighLevel

A typical switch means exporting contacts with tags and custom fields, rebuilding campaigns as GoHighLevel workflows, recreating forms and landing pages, moving payment products and setting up phone, A2P and email sending. Use our migration checklist so nothing is lost.

Frequently asked questions

Is GoHighLevel better than Keap?

For agencies and service businesses that want funnels, booking, reviews and messaging in one place, usually yes. For a single business focused on invoicing and email automation, Keap is still a solid choice.

Is GoHighLevel cheaper than Keap?

Usually yes, especially as your contact list grows, because GoHighLevel does not charge by contact tier. Remember to budget for GoHighLevel's usage costs.

Can you move my Keap account to GoHighLevel?

Yes. GHL Expertise migrates contacts, rebuilds campaigns as workflows and sets up the new account through our GoHighLevel services.

Thinking of switching?

Book a free 30-minute call and we will map out your move from Keap to GoHighLevel.